Mage means topknot in the traditional Japanese hairstyle. In Kyoto, the geisha hairstyle you see is usually the Shimada-ryu style. One leading theory says that Shimada-ryu originated in Shimada, Shizuoka Prefecture. In memory of this haristyle, a group of beauticians and hairdressers in Shimada hold this annual festival where they don the Shimada-ryu hairstyle (usually with their real hair) and dance in yukata in Sept.

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