Portrait Studio Services

写真館 - "Shashinkan" (the last three characters on the bottom line) is portrait studio. This sign is outside a portrait studio advertising its basic services.

From top to bottom:
Ki'nen shashin （記念写真）: Literally "commemorative photo" which could be any kind of portrait--of family, children, etc., for any kind of occasion like coming-of-age day, graduation, etc.
Shutchō shashin （出張写真）: Location shoot. A photographer can be dispatched to any location for any type of shoot such as wedding receptions, children's track meets, etc.
Shōmei shashin （証明写真）: ID photos.