Naoshima, Kagawa
Naoshima must be one of Japan’s most famous and popular small islands among foreign tourists. When I visited a few years ago, it looked to have more foreign tourists than…
Kagawa Prefecture is Udon-ken
Kagawa Prefecture in Shikoku has recently scored a brilliant PR coup with its “Udon-ken” (うどん県) tourism PR slogan/campaign. Kagawa is seeing a sharp increase in tourists as a result. It…