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Hino was home to many Omi merchants who plied up and down Japan during the Edo Period to sell and trade their wares. They became quite successful selling medicines, lacquerware, sake, etc. Those from Hino were called Hino shonin (Hino merchants).
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Barrels of Hino merchant sake
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Manhole with the symbol of Hino merchant, Shiga Prefecture
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Omi Hino Merchant House. The former home of Hino merchant Yamanaka Hyouemon was donated to the town in 1981. Now a museum exhibiting the history and artifacts of the Hino merchants. 近江日野商人館Small admission charged. Open 9 am to 4 pm, closed on Mon. and Fri. Close to the center of town.

Address: Okubo 1011, Hino-cho
Phone No.: 0748-52-0007

山中兵右衛門
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Entrance to Omi Hino Merchant House. Download the museum's English pamphlet here. Map近江日野商人館
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Inside Omi Hino Merchant House近江日野商人館
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Lacquerware sold by Hino merchants近江日野商人館
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Inside Omi Hino Merchant House
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Inside Omi Hino Merchant House
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Inside Omi Hino Merchant House
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Inside Omi Hino Merchant House
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Clothing worn by Hino merchants
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Travel passport required to travel around Japan
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Sake containers
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Medicine
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Local souvenir shop uses a former Omi shonin home in Hino.
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A room inside a renovated Hino merchant home.
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Some laquerware sold in a renovated Hino merchant home converted into a store.
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Another Hino merchant home to visit is the Omi Hino Shonin Furusato-kan (近江日野商人ふるさと館). Former grand residence of Hino merchant Yamanaka Shokichi (旧山中正吉邸).
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Entrance to the Omi Hino Shonin Furusato-kan (近江日野商人ふるさと館). On the road leading to the entrance of Umamioka Watamuki Shrine.Yamanaka Shokichi was a Hino merchant born in 1809. He became a sake brewer in Shizuoka Prefecture. By the 1920s, his family became one of Shizuoka's most successful sake brewers.
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Omi Hino Shonin Furusato-kan was purchased and restored by Hino Town. It opened in April 2015.
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Click here for blog post about Omi Hino Shonin Furusato-kan.
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Japanese-style rooms.
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This room is the home's largest and also where you can have lunch.
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Lunch at Omi Hino Shonin Furusato-kan.
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Dessert was fig. Yummy!Reservations are required to have lunch here. Prices are affordable, starting at around ¥1,500. Call 0748-52-0008 (in Japanese). Address: 1264 Nishioji, Hino-cho, Gamou-gun, Shiga-ken 529-1628 (滋賀県蒲生郡日野町大字西大路1264番地)
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The food was prepared by a group of local ladies calling themselves the "Society for Continuing Traditional Cooking" (伝統料理を継続する会).They use locally grown vegetables and other ingredients made in Japan. They say that everything is "wholeheartedly handmade."
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Garden
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Intricate transom in the Japanese-style room.
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Intricate transom in the Japanese-style room.
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Western-style room in Omi Hino Shonin Furusato-kan.
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Notice the safe.
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Kitchen
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Western-style bathroom
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Hino's Shimizu-cho neighborhood also has a traditional townscape.
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About Hino's Shimizu-cho neighborhood.
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Inside a former Omi shonin home in Hino. A garden view in most rooms.
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Inside a former Omi shonin home in Hino.
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Entrance to a kura storehouse inside a former Omi shonin home in Hino.
     
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